New Sales Associate Sales Skills

Experienced Agent Coaching

Weekly Webinars

How-to Videos

Live Events

Live & Virtual Continuing Education

C21 University showcases training as a value proposition with a full, world-class curriculum and opportunities to learn from top tier trainers and the best agents in the brand, offered to agents at every level.

Sample of some popular classroom and virtual courses that UP YOUR GAME!


X•CELLERATE is a four-week productivity course which boasts a strong focus on lead generation and learning by “doing.” Engaged agents during the course average 10.5 appointments! 

LEADGEN21 - Open House

In this course, you’ll uncover strategies to utilize Open Houses to strengthen relationships with sellers, create new relationships with home buyers, and build your book of business.


Discover how to become a Next Generation Farmer who can provide expertise and value to their target audience and reap the rewards in commissions. 

LEADGEN21 - Expired Listings

Learn strategies and techniques that you can use on Expireds to capitalize on the now and plan for the future.


Discover and implement powerful techniques that produce listings for top performers. Build your skills in all aspects of listings including prospecting, prequalification, prelisting techniques and winning presentation strategies.

Win More Buyers

Buyers should be an integral and lucrative part of every agents’ business, but only if they do not take up so much time that they prevent agents from keeping a ‘listings first’ focus in their business

Owning Objections

Course is designed to provide agents with the resources and practice they need to build responses to the most common – and a few of the craziest – objections they hear every day. 


Learn how to build and run a team to grow your business using a strategic and holistic approach to building a successful business. 

Script School

Learning sessions designed to teach scripts and processes  needed to convert new business.  Sample subjects include converting customers during phone duty, converting online leads, calling For Sale By Owners, calling on Expired listings, cold calling prospects, mastering negotiations, etc.  The learning sessions teach scripts, handling objections and the processes needed to be successful.

Sphere of Influence

Learn best practices of top performers for an immediate impact on your productivity. Learn how to provide value with every contact, gain and retain top-of-mind status, calculate the rate of return on your SOI, and create your own SOI Action Plan.

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