Preferred Client Club Loyalty Program

Success in real estate depends on building relationships, which takes time and effort. According to a NAR study, 89% of sellers are likely to use the same agent again or recommend that agent to others.4

The CENTURY 21 Preferred Client Club (PCC) loyalty program is used by our brokers and agents to touch base with past clients and maintain a loyal and trusting relationship. This exclusive 2, 5, or 7-year direct mail program, can help drive, repeat and referral business to you by sending little gifts to previous clients.

Clients automatically receive 7 mailings each year mailed to their home, personalized with your photo and contact information.

The preferred client program is our premier program for supporting ongoing customer relationship marketing efforts. Enroll clients in this exclusive program to stay in touch with them over the long term. It only takes a few minutes and is just one more advantage of the CENTURY 21 System.

Here are some examples of what your clients will receive in the mail.

Awards and Recognition Programs

The entire CENTURY 21 system values hard work, achievement, and dedication to customer service. We have a number of awards and recognition programs to honor those who truly embody our Gold Standard. 12 different nationally recognized awards assure that all members of our family are recognized for their commitment to performance.

We also shower you with the recognition you deserve at top-notch events such as the Top Agent Retreat and One21. These “work hard, play hard” events have taken us to destinations like Hawaii, the Bahamas, San Diego, and Las Vegas.

Take a look at some of our agent programs:

Top Agent Retreats

Only available to the previous year’s Masters Awards level Sales Associates and above, the top agent retreat is a three-day invitations only conference in a beautiful location. This is one of the many incentives given to top-selling agents which provides even more access to the latest information and technology – all while getting the perfect tan.

This year’s Top Agent Retreat is located in Palm Springs California and was created to energize both our salespeople and their businesses. Only the most elite agents of CENTURY 21 are invited to Palm Springs, at a desert oasis designed for relaxation and renewal. 


Now that we’ve looked back, 2020’s One21 Experience® will be a conference for the ages, taking everything we love from our history of events and bringing it forward.

The 2020 One21 Experience® will be a CENTURY 21 exclusive event, elevated by learning from top-tier speakers and personalities, an amazing expo featuring the products and services of our world-class partners, and first-class entertainment to keep our days well-rounded.

Next year, there’s no looking back.

4Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2010

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