“The Most Recognized Brand in Real Estate”
According to 2018 Millward Brown consumer survey1, the CENTURY 21 brand was identified as having “the most recognized name in real estate” among consumers presented with a list of competitors. According to a National Association of REALTORS® (NAR) study, reputation is the most important factor in choosing an agent.²
CENTURY 21 is a Hit With Millennial and Hispanic Buyers and Sellers
A recent demographic study3 showed that the CENTURY 21 System ranked highest in “total brand awareness” among both Hispanic and Non-Hispanic millennial consumers, while the nearest competitor lagged a substantial 12 percentage points behind.
More millennials have previously worked with a CENTURY 21 agency to buy or sell a home more than any other brand. CENTURY 21 is even “most likely to be considered” the next time millennials decide to buy or sell a home and it’s “most likely to be recommended” by a millennial to someone else.
A Company With Local and Global Reach
Consumers don’t always confine themselves to a city, state or even a country, so why settle for a brand that is only known locally? In the CENTURY 21 System of independently owned and operated offices, brokers and agents are known around the world for helping buyers and sellers meet their real estate needs. With more than 129,000 sales professionals occupying 9,700 offices and spanning over 82 countries and territories, CENTURY 21 is truly an international brand.
Powerful, Mobile-Responsive Website
Century21.com provides tremendous exposure for your listings, averaging more than 5 million unique visitors a month4. Consumers easily access buying, selling and financial tools to help make their real estate dreams a reality.
2 Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2010
3 Source: 2016 Demographic Ad Tracking Study. The survey results are based on 800 Hispanics, 1,000 Millennial (ages 18-35), 1,000 Gen X (ages 36-50), and 1,001 Baby Boomers (ages 51-69) online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years, or plan to purchase or sell a home within the next two years).
4 Source: Google Analytics, March 2015 – April 2016